$200 to buy a house!
I was at a Real Acquisitions mixer when I met Alex. Giggling like a schoolgirl, Alex was telling stories about how he is spending less than $1000 on his marketing and getting some crazy results in wholesaling.
He wholesaled 5 houses last month!
I couldn’t believe that while the big dogs were preaching spending almost $7000 in marketing per deal, how is this guy getting it done under $200?
But when he shared his strategy – it made so much sense. He was ‘HYPER-MARKETING’. Essentially instead of going after 10,000 people, he was going after 20!
Below is a quick video to understand a strategy that he was using. He would begin with the Zipcodes that had the highest volume (number of sales) but lowest inventory (high demand), then starting ‘combining’ many filters to create an UBER powerful list. The beauty is that you can focus on the super few highly motivated sellers versus going after large lists of say absentee owners. The video below is ONE example of many ways that you can use list stacking to create hyper-marketing campaigns.
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